SKORT OBSESSION
SERVICES
Meta Paid Advertising
INDUSTRY
E-Commerce
LINKS
APPROACH
Skort Obsession, a U.S.-based e-commerce brand, specializes in stylish and versatile skorts, shipping nationwide. They partnered with us to enhance their digital advertising efforts and drive more sales through their Shopify store. With a focus on targeted Meta ad campaigns and strategic audience segmentation, our goal was to maximize conversions (purchases) and elevate their brand’s presence.
We implemented a comprehensive advertising strategy across Facebook and Instagram, leveraging Meta Ads Manager to create and manage campaigns targeting top, middle, and bottom-of-funnel audiences. By integrating Shopify with Klaviyo, we utilized subscriber data to create retargeting and lookalike audiences, ensuring precision in our ad delivery. This approach allowed us to target new customers while re-engaging existing ones with highly relevant messaging.
To capitalize on seasonal trends and consumer behavior, we crafted ad campaigns aligned with key holidays and events throughout the year. On average, the campaigns achieved an $8 ROAS (Return on Ad Spend)—well above the industry average for e-commerce stores, which typically ranges between 2.87 and 4.0. T
Additionally, we provided bi-monthly analytics reports to track campaign performance, analyze audience behavior, and refine strategies.